A Strategic Partnerbuilt for the Digital Age
2026
Dentify Digital
Helping dental practices attract, convert and retain more patients.
From strategy to execution, we deliver digital campaigns that drive patient growth.
We plan, build and manage paid digital campaigns that generate high-quality leads across search and social. From strategy and creative to optimisation and reporting, we create scalable acquisition systems designed to deliver measurable ROI.
Where Vision Meets Execution
— And Results Follow
Google Ads is a pay-per-click (PPC) advertising platform that places your business at the top of search results when prospective customers are actively searching for your products or services online. As an advertiser, you only pay when someone clicks your ad, making it a highly efficient method for driving targeted traffic.
Capture high-intent patient searches and turn them into enquiries.
DIGITAL MARKETING
info@dentifydigital.com
info@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.com
Where patientinterest
— becomesreal enquiries
Meta Ads encompass paid advertising on social platforms such as Facebook and Instagram — platforms with billions of monthly users and extensive audience targeting options. This includes interest-based targeting, lookalike audiences, dynamic retargeting, and more.
Build demand and attract new patients across social media
DIGITAL MARKETING
info@dentifydigital.com
info@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.cominfo@dentifydigital.comHow we deliverresults
Campaign Strategy & Setup
Research, audience profiling and channel selection based on business goals
Ad Creative & Scripting
Engaging ad copy, visuals and video concepts tailored to your audiences
Ad Production Support
Script development, filming coordination and creative direction
Paid Media Management
Ongoing optimisation of bids, creatives, audiences, budgets and tracking
Lead Nurturing & Funnels
Lead magnets, automated follow-ups and nurture sequences
Reporting & Insights
Clear metrics, performance dashboards, and strategic recommendations
Any Questions?
01How does Google Ads differ from Meta Ads for a dental practice?
Google Ads is intent-based; it captures patients actively searching for a solution, such as "emergency dentist near me" or "Invisalign cost London." These leads are typically ready to book immediately. Meta Ads (Facebook & Instagram) is interest-based, allowing us to target specific demographics—like local professionals or parents—and build awareness for elective treatments like composite bonding or facial aesthetics through visual storytelling.
02What is the typical cost per lead for dental implants on Google Ads?
In the UK, a high-intent dental implant lead typically costs between £40 and £120 on Google Ads, depending on your local competition. While the cost per click (CPC) can be higher for these "high-ticket" treatments, the Return on Investment is significant, as these patients are specifically looking for restorative solutions and have a higher conversion rate from enquiry to consultation.
03Can we target specific postcode radiuses with our Meta and Google campaigns?
Yes. We use hyper-local geo-fencing to ensure your budget is only spent on potential patients within a realistic travel distance (typically 5–15 miles) of your practice. For urban practices in cities like London or Manchester, we can narrow this down to specific postcodes or commuter zones to attract high-income professionals and residents.
04How do you ensure our ads comply with GDC regulations?
Compliance is non-negotiable. We ensure all ad copy and creative assets adhere to GDC Standards for the Dental Team and ASA guidelines. This includes displaying GDC numbers where required, avoiding "guaranteed" outcomes, and ensuring all "before and after" imagery is honest, representative, and includes the necessary clinical disclaimers.
05Why should I run Facebook Ads if I want high-value cosmetic cases?
Meta Ads are exceptionally effective for "visual" dentistry. By showcasing your "smile makeovers" and patient testimonials on Instagram and Facebook, we create desire for elective treatments like veneers and teeth whitening. This "passive" lead generation builds a consistent pipeline of private enquiries that supplements the "active" searches found on Google.
06How do you filter out 'low-quality' leads and price-shoppers?
We implement pre-qualification funnels and "negative keyword" lists to filter out unqualified traffic (e.g., people searching for "cheap" or "NHS" services). By using sophisticated landing pages with qualifying questions and clear "starting from" pricing, we ensure that the leads reaching your reception team are genuinely interested in private treatment.
07What is a realistic monthly ad spend for a UK dental practice?
For a single-site practice, we typically recommend a starting ad spend of £1,000–£2,500 per month to remain competitive in most UK regions. This allows for a balanced split: 60% towards Google Ads for immediate "ready-to-book" patients and 40% towards Meta Ads for brand building and elective cosmetic treatments.
07Do I need to provide the photos and videos for the ads?
While authentic "behind-the-scenes" footage from your practice performs exceptionally well, we handle the heavy lifting. We provide bespoke ad creative, high-converting graphics, and professional copywriting. We also offer guidance on how to capture GDC-compliant patient testimonials that drive trust and higher click-through rates.
07How quickly can we expect to see new patient enquiries?
Unlike SEO, which takes months, Google and Meta Ads can generate leads within 48 hours of the campaigns going live. However, the first 30 days are a "learning phase" where we refine targeting and ad copy based on real-world data to lower your cost-per-lead and improve patient quality.
Let’s Work Together
Get in touch to discuss your practice’s digital goals. Call us or drop us an email.
We are Here:
Chancellors House, 3 Brampton Lane, Hendon, England, NW4 4AB
Call Us:
info@dentifydigital.com
We'd love to hear from you
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