Most people check online reviews when choosing a dentist. Data shows that the large majority of patients read Google reviews to help decide which practice to trust, and many treat them as seriously as personal referrals. Google is the most common platform for local search, with nearly all users relying on it to find local businesses and healthcare providers including dentists. Practices with a strong review profile appear more trustworthy and attract more attention in search results.
Patients tend to look at both the number of reviews and the average rating. More reviews with high star ratings tend to increase confidence, while a practice with few reviews or mixed ratings may raise doubts.
Why Social Proof Matters More Than Advertising
Social proof – evidence from other patients – holds more influence than paid advertising. Advertising tells prospective patients that a dentist is good, but reviews show that other patients agree. Modern consumers trust review platforms; surveys find that a high percentage of people trust online reviews as much as personal recommendations, and many will read reviews before booking any healthcare service, including dental care.
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Positive reviews work continuously without repeated spend, whereas advertising stops the moment a campaign ends. Each new review strengthens credibility and reinforces the impression that the practice delivers care others value. In short, reviews do the persuasive work that advertising alone cannot.
Google reviews also boost local search visibility. Google’s algorithm considers fresh review content as a sign of relevance, helping practices appear in the “Local Pack” — the top search listings most likely to attract clicks. More and newer reviews can therefore improve visibility and patient discovery.
The Value of Recent and Detailed Feedback
Patients place greater trust in recent reviews than older ones, especially when they include specific details. Comments that mention staff friendliness, clear communication, or comfort help patients picture their own experience. A steady flow of new reviews shows the practice is active and trusted today, not just in the past. Responding thoughtfully to reviews further reinforces professionalism and shows that patient feedback is taken seriously.
Why Practices Should Manage Reviews Actively
Google reviews are not passive. Practices that actively request feedback and monitor reviews tend to attract more enquiries. Responding to reviews shows patients that their experience matters and helps build trust before first contact. It also keeps your Google profile active, which supports local visibility and discovery.
Reviews act as ongoing endorsements from real patients. That kind of social proof carries more weight than any advert.
FINAL THOUGHTS
Today, Google reviews for dentists have replaced traditional word-of-mouth as a key trust signal. They influence patient choice, improve search visibility, and build confidence at scale. Practices that manage reviews well stay visible and credible. If you want Google reviews to work harder for your practice, Dentify Digital can help automate review generation and strengthen your online reputation—get in touch to turn patient feedback into consistent growth.